Asher Damla

Work

Case studies

The AFCA-BC homepage header and "Welcome to AFCA-BC!" introduction, with the organization's logo, wordmark, and a photo of members at a club event.
Client Project

AFCA-BC

An ongoing website redesign and web design relationship with a real professional organization — from a first coherent visual direction through continued stewardship of the live site today.

Blenz Coffee onboarding screen, with the brand mascot illustration, the Blenz Coffee wordmark, and a Get Started button.
Course Project

Blenz Coffee

A team redesign of Blenz Coffee's mobile ordering app, addressing the usability problems left by its rushed, COVID-era launch.

FlightBook sign-in screen with the Abbotsford Flying Club wordmark and wing emblem on a plain white background.
Course Project

FlightBook

A course project redesigning how Abbotsford Flying Club's members log flights and connect with each other — built from two separate concepts that research led the team to combine into one platform.

The current SFU Kendo Club emblem — a circular badge with a frontal view of the men (helmet) and dō (chest armor), framed by two crossing shinai, in SFU's official red and white.
Personal & Organizational

SFU Kendo

An ongoing visual identity and communication-design role for SFU's student-led kendo club — a new mark and wordmark, applied across posters, apparel, and social media.

The Pop Art: Fabrics & Fashion microsite home screen — a layered neon-green collage of 1960s–70s fashion imagery over "POP ART fabrics & fashion," with Exhibition, Tickets, and Artists navigation and the line "from warhol to westwood."
Course Project

Pop Art

A team academic project reimagining Textielmuseum Tilburg as a conceptual client — an interactive event microsite, built around Wolfgang Weingart's design philosophy, extended into a matching offline campaign.

The team's hand-drawn storyboard sketches — an opening sequence (the current state of the world, the user waking in an unknown space, a helper bot answering questions), a "Cyborg perspective" sequence themed around immortality and equality, a "Human perspective" sequence themed around emotions, feelings, and pleasures, and a branching decision sketch with two reaching hands.
Course Project

Emendavimus

A VR narrative experience confronting participants with an ethical dilemma about human-cyborg augmentation, built by team iHuman as SFU's IAT 499 graduating project.

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